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(un)lock
You know you’re sitting on a valuable asset
but its real treasure is locked up
in noisy raw output
Data as a raw material is often the output of other work,
but unstructured output makes poor input.
It needs to be processed and restructured to allow algorithms
and models to extract the most value out of it
Your own data has the richest information running through it,
and it’s at your fingertips
Data
Mining
Raw data needs to undergo a process of mining to extract the important signal from the noise. What signal is depends on the task at hand - but it’s often found in historical transaction patterns, written notes, recordings, or found in text on social media.
We specialize in using advanced linguistics to make sense of unstructured text, and converting it into structured data.
enrich
Taking your existing data and joining it to other very specific data sources allows your analysis and decision making to be that much more acute and precise - and is the real source of major discoveries.
The data needed to enrich is found
in the output of unrelated activities
- often called Data Exhaust
or Alt Data.
Sometimes the breakthroughs are just waiting to be mixed with other data to truly shine
bespoke
research
Ultimate competitive advantage lies in exclusive knowledge acquisition
- knowing something that
nobody else does
From large-scale surveys or deep dive interviews and focus groups - We use robust scientific research methods and models to train our models, to gather accurate information about personalities, behaviours and motivations, to test hypotheses and assumptions before moving forward.
The insights that we gather through research mean our models are trained on real information - and the insights they produce cannot be replicated.
The greatest scientific breakthroughs are made often by chance
Accidental discoveries or fluke combinations
are the ones that make the real difference.
This is only possible if you start to change the inputs
- which is why we dedicate so much attention to the preparation stages
By applying machine learning to the collection of data, we arm clients
with the best dataset possible - giving them the best advantages in their industry
This shapes the work to come, and allows them to support decisions with confidence